Scrolltelling: End-to-End Product Journey
From problem discovery to enterprise-wide impact — a case study in product leadership
0→1
Product Build
6+
Source Systems
10K+
Users Impacted
$18M
Target Savings
Executive Pain Point
"I can't find what needs my attention." — Executives couldn't keep track of approvals spread across multiple systems. They were missing important approvals that needed immediate followup.
0 hours wasted.
$0M lost annually. Fragmented approvals killing productivity.
Multiple fragmented notification sources
6+
Systems
Chaos
Experience
Missed
Approvals
Unified approval experience
In-App
Approvals
2.1M+
Users
Live
Platform
What came next?
User research with operational approvers revealed deeper problems...
72K
Emails/year per user for single contract approvals
Excel
Manual tracking in spreadsheets to avoid duplication
Unused
Phone apps existed but nobody used them
Principal Moment
The Hidden Cost of Fragmentation
Every enterprise faces the same approval chaos.
Operational approvers spend an average of 2 hours per day tracking and processing approvals across multiple fragmented systems.
At an average of $30/hr across 1,000 approvers, fragmented approvals drain millions in productivity.
Approvals pending in millions of dollars
For executive leaders, the same problem compounds at a higher level. Pending approvals represent millions of dollars in procurement decisions sitting in queues—leading to delayed vendor contracts, missed opportunities, and business loss. Time spent tracking approvals is a serious issue at every level of the organization.
$1.8M
Even a 10% efficiency improvement saves millions annually.
$4.5M
Quarter improvement in approval efficiency compounds across the org.
$10.8M
Our target: 5-day → 2-day approval times = 60% time reduction.
Principal Moment
Built for Real Enterprise Needs
Designed from extensive user research across approval domains.
Leadership Interview Insights
VP of Operations & Director of Finance on executive approval needs
Target User Segments — Initially identified for Indirect Procurement, expandable across the enterprise
Pain Points We Solve
Real problems identified through user research, now solved by Scrolltelling.
Synthesized Insights
Smart Notification Management
Duplicate emails, missing context, no control over frequency—all solved with intelligent notification consolidation.
Built-in Tracking & Assignment
No more Excel trackers. Automatic routing, team assignment, and priority management built right in.
Complete In-App Processing
Review, communicate, and approve—all in one place. No more switching between email, systems, and file shares.
Feature Prioritization (RICE)
Measurement Framework
14 custom metrics across 5 categories to measure adoption, performance, and business impact
Source Application
3 metrics
Count of approval requests from Source A(Approvals + Rejects) / Total Requests × 100Σ(Time Out - Time In) / Request CountAdoption Metrics
2 metrics
Users Interacting / Total Source Users × 100Active Users / Target Users × 100Retention Metrics
2 metrics
Repeat Users (14d) / Total Unique UsersMulti-interaction Users / All UsersTeam Performance
4 metrics
Count of approve/reject by teamΣ Team Approval Time / Team ActionsOpen requests assigned to teamActions per team memberImpact Metrics
2 metrics
Notifications Read / Notifications Sent(Before - After) / Before × 100Data Foundation for Intelligent Approvals
The metrics framework creates a rich dataset for training ML models to predict approval times, detect bottlenecks, and enable smart routing.
Key Data Parameters for ML
Designed the measurement framework upfront - not as an afterthought. This enables data-driven iteration and creates the foundation for AI/ML capabilities in the product roadmap.
How Scrolltelling Works
A unified experience built on powerful integrations.
6systems
Integrated platforms
15K/week
Approvals processed
60%faster
Decision time
Journey Timeline
System Integration
Pre-built connectors for major enterprise platforms with custom API support
Approval Consolidation
All approvals appear in a single, prioritized feed
In-App Decision Making
Approve, reject, or escalate without switching systems
Notification Management
Users control what they see and when
Enterprise Rollout
From pilot to global deployment
How I Collaborate
Bridging business, design, and engineering through structured collaboration
With Engineering
Daily Cadence When Required
Sync only when needed, respecting engineering focus time
Deep Technical Collaboration
Work through data sources, fields, APIs, and design interactions together
Clear Documentation
Documenting flows and user stories on Jira with full context
4iTB Success/Blocker Framework
Bridging business and engineering with structured reporting
Recognize Individual Contributions
Credit team members for pushing through challenging times
Hands-On Problem Solving
Sat with engineering on APIs and vendor solutions—I understand tech to make quick decisions while giving engineering freedom
With Design
Early Involvement
Involve design very early in discovery and research phases
Feasibility Loops
Work through feedback loops and UX options, involving engineering for feasibility checks
Bridge Business & Engineering
Connect design and business early, then design and engineering during delivery
Lead Time Buffer
Push design teams to deliver experiences with multiple ideations, giving engineering at least 1 month lead time
Connecting the triad through structured collaboration
Proven Results
Real impact from real enterprise deployments.
Currently Processing
0
requests / week
Real User Feedback
"The approval process is very seamless. I love how clean the system is."
— Director, Controllership
15K
Requests processed weekly
300+
Active users globally
6
Systems integrated
5
Global regions
Target KPIs
Goals we're working towards
60%
Approval time reduction
5-day → 2-day cycle
80%
Email volume reduction
Via notification consolidation
1,000+
Active approvers globally
Full rollout underway
Platform Growth
Tracking the complete user journey from notification to action
18
Pilot Launch
300
Production Users
16x growth6
Systems Integrated
Live now5
Global Regions
WorldwidePrincipal Moment — Scaling Impact
Platform Features
Everything you need for enterprise approval management.
Scrolltelling delivers a complete platform for managing approvals across your enterprise.
Phase 2 — LIVE
Currently in production
In-App Approvals
Approve, reject, or send back directly within the Approval Hub—no system switching required
Notification Control
Granular control over what notifications you receive and how often
Multi-System Support
Procurement, ERP, Invoice, Catalog, Travel, and E-Signature systems integrated
Deep Link Navigation
One-click access to source systems when you need full context
Custom Filters
Create personalized views based on type, priority, or source system
Smart Reminders
Automated reminders for pending approvals based on your preferences
MVP1: Navigate to Source
Built in 2 months
Integrated source applications with Approval Hub in just 2 months. Users see approval details and navigate to source system to take action. Reduced context switching while proving the concept.
Delivery
2 Months
Pilot Users
18 users
Integration
4 Systems Live
Setback
Lost 3 months due to platform transition—the integration partner fell back from V2 to V1. Had to rebuild, but modular design meant only re-scoping, not starting over.
Enterprise-Ready Design
Built with enterprise requirements in mind:
Principal Moment — Platform Partnership
The Future: AI-Powered Approvals
From unified platform to autonomous workflow optimization.
Scrolltelling is evolving with AI capabilities that will transform how enterprises handle approvals.
The Roadmap
From platform to AI-first approval optimization
Unified Platform
All approvals in one place with full context and actions
Global Rollout
Enterprise-wide deployment across all business units and regions
Smart Recommendations
AI-powered suggestions based on historical patterns and risk assessment
Flow Analytics
Insights and telemetry for optimizing approval workflows
Intelligent Routing
Auto-route to the right approver based on type, amount, and availability
Batch Processing
Mass approval for low-risk, routine items with human oversight
AI Capabilities
The approval patterns we're collecting enable intelligent automation
Pattern Recognition
Learn from approval history to surface smart recommendations
Risk Assessment
Automatically flag unusual requests for closer review
Smart Routing
Route to available approvers based on workload and expertise
Predictive Analytics
Forecast approval bottlenecks before they happen
Enterprise-Wide Adoption
Followed by smart AI-based approvals and telemetry for optimizing approval flows
Principal Moment